What the hell is ‘Scripps Local News’? (And why should we care?)

“NASA’s livestream coverage of the Curiosity rover’s landing on Mars was practically as flawless as the landing itself, a refreshing alternative to all that troubled Olympics coverage. The broadcast – full of suspense, lucky peanut-eating, and ecstatic congratulations – was slow and hard to reach at times, but NASA servers never failed,”  says Alex_Pasternack   on Motherboard, going on,.

“Along with burnishing its online publicity credentials, NASA had prepared for a global audience of millions.”

But it couldn’t prepare for everything, he observes, because

“An hour or so after Curiosity’s 1.31 a.m. EST landing in Gale Crater, I noticed that the space agency’s main YouTube channel had posted a 13-minute excerpt of the stream. Its title was in an uncharacteristic but completely justified all caps: “NASA LANDS CAR-SIZE ROVER BESIDE MARTIAN MOUNTAIN.”

“When I returned to the page ten minutes later, I saw this:

Says the Wikipedia, “ The E. W. Scripps Company is an American media conglomerate founded by Edward W. Scripps on November 2, 1878. The company is headquartered inside the Scripps Center in Cincinnati, Ohio.

But,  “Within hours, the problem was fixed (and the title switched back to a calmer regular title case — see the video below). It was also an interesting little object lesson in what’s still wrong with online copyright enforcement.

“On Monday afternoon, a spokesperson for E.W. Scripps Company, owner of the Scripps News Service, emailed Motherboard a statement apologizing for the ‘accidental’ takedown.

“We apologize for the temporary inconvenience experienced when trying to upload and view a NASA clip early Monday morning,” wrote Michele Roberts, referring to a video of the NASA livestream that Scripps uploaded and claimed as their own.

“We made a mistake. We reacted as quickly as possible to make the video viewable again, and we’ve adjusted our workflow processes to remedy the situation in future.”

Be that as it may, we now know which local news service to avoid.

Ironically, the E.W. Scripps corporate motto is Give light and the people will find their own way.

This is, after all, the Internet where nothing disappears forever 😉

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