“We’re thrilled. An accomplishment like that is well deserved, they don’t happen very often. You would probably have to do a lot of searching to find a movie that opened in wide release to have two No. 2 weekends in a row and hit No. 1 in the third week,” Fellman said. “It’s a tribute to the film. Word-of-mouth has taken over the campaign. We have a long way to go, we have a lot of year-end accolades which will approach, and we’ll see what happens in terms of the Academy.
Quoted by the Globe and Mail, Fellman was talking about Argo, a flic that’s rapidly becoming a box office record breaker, “from director and star Ben Affleck, inspired by the real-life rescue of six U.S. embassy workers during the 1979 Iranian hostage crisis”.
The fact a much-better-than-average cam has been circulating online might also have had something to do with its success.
Hollywood has great difficulty in admitting filesharing is also one of the best promotional and marketing tools out there.
But it’s interesting to see how Hollywood flimflam literally came to the rescue.
Based on information that was declassified in 1997, the story of the six Americans who were hiding in the residence of Canadian ambassador Ken Taylor (Victor Garber) is so improbable that it sounds as though it were invented by Hollywood – which, in fact, it partly was, writes Liam Lacey.
Jon Newton — myblogdammit
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