Google ‘Earhart doodle’ takes off

Giant US advertising company Google, disguised as a search engine ‘service,’ never loses an opportunity to tout itself, and its latest effort hinges on flight pioneer Amelia Earhart whose Lockheed Model 10 Electra “ vanished over the Pacific Ocean” 75 years ago.

But it’s  certainly served  its purpose — in Canada at least.

There, the Toronto Star carries a ‘news’ story on the Google thingy.

And so does the National Post

They must’ve been hard up for genuine  items.

“The doodle comes a day after a multimillion-dollar expedition tasked with finding the remains of Earhart and her plane, believed to be moored off a remote island near the Pacific nation of Kiribati, returned to the U.S. empty-handed,” says the Star, adding,

“With $2.2 million in its coffers and the backing of U.S. Secretary of State Hillary Clinton, The International Group for Historic Aircraft Recovery embarked from Honolulu earlier this month. TIGHAR has chartered several unsuccessful discovery missions over the years under the belief Earhart and her navigator, Fred Noonan, landed near the island of Nikumaroro.

But there was no doubt  the NP  and Star both thought it was hard news, rather than hardly news.

“Amelia Earhart got her own Google Doodle Tuesday on what would be the aviation pioneer’s 115th birthday,”  It says.

GOOd one Google.

But if you guys had really wanted to honour  Amelia, surely a simple post  or link to  her   web page  would have  be more effective?